AI for Modern Marketers: Real Use Cases in Creative, Planning, and Measurement
Everyone’s talking about AI. Modern marketers are already using it.
In creative. In media planning. In measurement. What about you?
In this session, we’re bringing together leaders from Kayzen, Alison.ai, HYPD, and Singular to break down how AI is being used by teams today. You’ll hear how growth marketers, product teams, and platform builders are applying AI to work smarter, test faster, and uncover new insights without waiting for perfect tools or roadmaps.
What you’ll learn:
How marketers are actually using AI in creative production, media planning, and measurement
Best practices from top teams already moving faster with AI. Plus, where to start if you’re just getting going
The trade-offs teams are navigating between performance, speed, and accessibility, and what’s next in AI
If you’re working in growth, running campaigns, or building for marketers, this session is your shortcut to what’s actually happening with AI.
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