The app advertising landscape is constantly changing, and it can be hard to keep up. To address this, we're introducing the Programmatic Inventory Index 2023, Kayzen's latest report into the evolving landscape of programmatic in-app advertising covering the latest trends in the industry, country-specific deep dives into available mobile in-app ad supply, and more.

"This great and insightful report by the team at Kayzen shows that the app advertising ecosystem remains healthy despite economic and privacy headwinds. It's encouraging to see that adoption of SKAN 4.0 has almost reached 50% and that over 1.4 billion daily users can be reached via programmatic through 630k apps." 

"Kayzen’s Programmatic Inventory Index is a great tool to navigate the complex mobile programmatic landscape. There is no one size fits all app marketing strategy across all geos. Tailoring both your ad units and your coverage strategies by target country is critical to achieving both reach and cost efficiency."