Mobile Programmatic Inventory Index 2023
Your guide to the evolving programmatic landscape
The app advertising landscape is constantly changing, and it can be hard to keep up. To address this, we're introducing the Programmatic Inventory Index 2023, Kayzen's latest report into the evolving landscape of programmatic in-app advertising covering the latest trends in the industry, country-specific deep dives into available mobile in-app ad supply, and more.
Here are some key takeaways and teasers lined up for you to explore.
Global Programmatic Reach
Country Deep Dives
What People are Saying:
"This great and insightful report by the team at Kayzen shows that the app advertising ecosystem remains healthy despite economic and privacy headwinds. It's encouraging to see that adoption of SKAN 4.0 has almost reached 50% and that over 1.4 billion daily users can be reached via programmatic through 630k apps."
- Felix Braberg, Co-Founder & Co-Host at 2.5 Gamers, Ad Monetization Consultant
"Kayzen’s Programmatic Inventory Index is a great tool to navigate the complex mobile programmatic landscape. There is no one size fits all app marketing strategy across all geos. Tailoring both your ad units and your coverage strategies by target country is critical to achieving both reach and cost efficiency."